Designing Banco Santander’s Digital Annual Report

Warren Buffett is known for his folksy charm and his memorable quotes about the art of investing. His emphasis on the importance of financial reporting has become a cornerstone of his investment philosophy. He has often said that companies should strive to make their financial reports "as simple as possible, but no simpler." And yet, most annual reports are often complex, lengthy and tedious for investors and individual shareholders. For 2 years in a row, Bestiario has worked with Grupo Banco Santander in the design and development of an award-winning Digital Annual Review that veers away from complex financial jargon, and ensures that financial reporting remains simple without compromising depth and accuracy, while also maintaining the commitment to clear, concise, and transparent analysis.